Velveeta Introduces 3 Able-to-Consume Queso Dips

Velveeta is increasing its cheese empire. 

On Tuesday, the cheese corporate introduced its first foray into the arena of queso. And it is not simply bringing one dip to the birthday party — it is bringing 3. 

As the corporate shared in a remark equipped to Meals & Wine, it is liberating 3 flavors — the Queso Con Salsa, Queso Blanco, and Jalapeño, all within the ready-to-eat queso class.

“At Velveeta, we’re proceeding to take giant swings to determine ourselves as a part of the tradition, pushing the limits now not simply in advertising and marketing but additionally innovation as we attempt to captivate a more youthful target audience,” Alison Kelly, a director at Velveeta, shared within the remark. “Whether or not it is the handy structure of our queso for on a regular basis indulgence, the wealthy flavors of our new Shells & Cheese, or a gluten-free model for the ones with nutritional restrictions, Velveeta has one thing for each cheese lover.”

As the emblem famous, it is lengthy been “synonymous with queso” anyway. In line with its inside knowledge, annually, consumers acquire some 125 million kilos of Velveeta loaves to make their dip at house following recipes like this. So it figured, why now not make issues even more straightforward and create its personal ready-to-eat model? “The brand new resealable jars be offering a handy approach for enthusiasts to revel in their favourite cheese in small teams or on their very own,” Velveeta added. 

And, no, we don’t seem to be skipping over Kelly’s point out of that all-new Shells & Cheese. Along the brand new queso flavors, for the primary time in additional than a decade, Velveeta could also be launching two new flavors of its Shells & Cheese, Pizza and Buffalo. And it is even launching its first-ever Gluten-Loose Shells & Cheese, making sure everybody can get in at the tacky excellent time. 

The brand new queso and Shells & Cheese are anticipated to hit retailer cabinets around the country in Would possibly. On the other hand, if you’ll’t wait that lengthy to blow their own horns your love for Velveeta, you might want to all the time check out buying its brand-new hair dye within the interim. On April 1 (and no, it is not an April fools shaggy dog story), Velveeta introduced the release of Velveeta Gold, a hair dye that may flip your hair the similar colourful color of orange as its cheese. 

“Los angeles Dolce Velveeta is a way of life — all the time assured and ceaselessly in provider of dwelling via your personal regulations,” Stephanie Vance, model supervisor for Velveeta, shared in a remark on the time. “We’re all the time in search of new tactics to lend a hand enthusiasts reside Los angeles Dolce Velveeta, and hair was once the very best position for us to ask excitement seekers to proudly specific themselves and blow their own horns their distinctive taste and individuality.”

And no less than this manner, you can be waiting to rejoice the brand new dips in taste, proper?