Toast combines virtual storefront, advertising and marketing suites for seamless information assortment

Toast, an all-in-one era platform constructed for eating places, has mixed its virtual storefront and advertising and marketing equipment, permitting eating places to assemble visitor information from on-line and point-of-sale transactions, stated Steve Fredette, president and co-founder of Toast.

“Via inventions together with our Toast Pass 2 hand-held units and Toast Cell Order & Pay, Toast era has streamlined and reworked the on-site visitor revel in for eating places of all sizes and kinds,” he stated in an organization press unencumber. “Our Virtual Storefront and Advertising Suites lengthen that enhanced visitor revel in on-line the use of equipment like Toast’s new AI-powered writing assistant, seek engine-optimized web pages and on-line menus, promotional provides, loyalty systems, and automatic advertising and marketing campaigns that paintings in combination to attract visitors in and stay them coming again.”

Suite improvements come with the facility to:

• Leverage synthetic intelligence to create attractive e mail advertising and marketing campaigns aligned with a cafe’s emblem and advertising and marketing objectives. In line with a contemporary Toast survey, 72% of visitors surveyed have been inquisitive about listening to from their favourite eating places by the use of e mail.
• Create one-click, automatic advertising and marketing campaigns powered by means of visitor information.
• Use a advice engine that serves well timed insights to operators, similar to reminders about upcoming vacations and recommendations to make use of pre-designed campaigns to avoid wasting time.
• Create focused promotional provides adapted to customers’ trade wishes, like selling seasonal specials or discounting extra stock. O

Toast’s website online builder joins a lineup of virtual ordering equipment designed to lend a hand a cafe stand out on-line. With drag-and-drop capability and Toast merchandise embedded on-site, eating places might give a boost to their on-line presence and power site visitors by the use of search engine marketing. Virtual Storefront options come with:

• Seek Engine Optimization for virtual view-only menus, on-line ordering and internet sites, designed to make it simple for eating places — and the most efficient menu pieces — to get found out quicker.
• Automated POS integration that permits updates to virtual and on-line ordering menus when menu merchandise availability or descriptions are up to date at the POS.
• Customization permits any eating place to take its in-person eating revel in to the internet with a customizable on-line presence with fonts, colours, and imagery.
• Templates and drag-and-drop equipment to simplify developing and updating a website online.
• Built-in and embedded Toast merchandise together with On-line Ordering, Toast Tables, Loyalty and extra in web pages constructed with Toast web pages.

“It might take many steps to create, alternate, and replace my website online and on-line ordering,” stated John Mason IV, proprietor of IV Hospitality, which operates FRESKO Greek Kitchen in North Carolina. “With Toast, it is simple to set it and omit it — I make an replace in a single position and spot adjustments throughout my entire tech stack.”