Reese’s Debuts a New Olympic Medal Form

Each and every spring turns out to unite each and every American client below one company trust: Reese’s Milk Chocolate Peanut Butter Eggs are awesome to the vintage Reese’s Peanut Butter Cup. It’s now not simply the truth that seasonal pieces raise extra novelty. It’s that the ratio of peanut butter to chocolate turns out extra favorable within the egg as opposed to the cup. Now, a brand new contender enters the sector: For the primary time ever, Reese’s is rewarding our collective candy teeth with a brand new seasonal form only for {the summertime} — a Reese’s Medal celebrating the Summer time Olympics in France. 

Reese’s, in its ongoing partnership with Crew USA, has teamed up with Olympic gold medalist football participant Alex Morgan and Paralympic gold medalist swimmer Jessica Lengthy to advertise the brand new product. Additionally repping Reese’s Medals are two hopefuls competing on this yr’s video games: football participant Sophia Smith and para swimmer Haven Shepherd. (This mixture of “legends” and “learners” is a nod to Reese’s latest form “competing” in opposition to the vintage cup.)

“Reese’s Medals has created a visible storytelling alternative that can grow to be a cultural second of the Olympic and Paralympic Video games in Paris,” Dave Mingey, SVP of partnerships at USOPP (United States Olympic & Paralympic Homes), stated within the press unlock.

It’s no marvel that Reese’s is aligning its high-profile marketing campaign with the summer time video games. Even though overall viewership for the primetime broadcast dipped in 2021, Paralympics protection noticed its very best scores in historical past, with hundreds of thousands tuning in to look at the key occasions. That yr, Reese’s shaped the “Final Crew” of gold medalist swimmers Michael Phelps, Katie Ledecky, and Caeleb Dressel to advertise its Final Peanut Butter Enthusiasts Cups.

And naturally, Reese’s understands the affection that buyers have for its seasonal shapes, ceaselessly liberating new choices round Halloween, Easter, and Christmas. Incessantly, the shapes don’t seem like what they’re looking to imitate—and Reese’s has gotten in on that funny story, too, tweeting an symbol in 2015 of a Reese’s “vacation tree” that did not reside as much as its botanical inspiration. However it infrequently issues that those shapes frequently seem like little greater than blobs, as a result of they ceaselessly most sensible the checklist of best-selling vacation chocolates. 

The Reese’s Medals are vaguely keyhole-shaped, with a spherical finish that tapers within the middle and flares out at the different aspect. This permits for a little bit extra chocolate to enrobe the beneficiant filling of peanut butter — one thing that can definitely enchantment to enthusiasts of each the seasonal shapes and the vintage cup. So, in case you’re nonetheless sitting on a stash of leftover Reese’s Peanut Butter Eggs out of your Easter basket, cross forward and consume them with abandon sooner than selecting up Reese’s inaugural summer time unlock. The Medals are to be had national in snack, usual, and king-size applications for a restricted time.