The 8 version of Manufacturer and Roaster Discussion board – one of the most few occasions within the espresso trade that puts manufacturers on the very vanguard – will go back to Guatemala on 7 & 8 March 2024.
This would be the 2d time that the two-day discussion board is held on the Anacafé venue in Guatemala Town, after the 2019 version introduced in combination loads of roasters and manufacturers.
The 2024 tournament can be even larger. 1000’s of trade pros – together with manufacturers, investors, roasters, and baristas – are set to wait to community, proportion their perception, and participate in quite a few actions. Along with PRF Voices, PRF Workshops, and PRF Espresso Cuppings, the development will host 3 competitions, the second one World Espresso Awards, and can release the first-ever PRF Seed scholarship programme – distributing a complete of US $10,000 to marketers and network leaders within the espresso trade.
Learn on to determine what’s taking place at PRF Guatemala in March 2024.
Be informed extra about PRF Guatemala right here.
Why Guatemala?
Each PRF tournament brings in combination 1000’s of global espresso pros from around the provide chain to a outstanding generating Latin American nation. On 7 & 8 March 2024, the two-day discussion board will go back to Guatemala.
The rustic produces probably the most maximum sought-after types – together with Typica, Caturra, Bourbon, Catuai, Pache, and Maragogype.
Guatemalan Coffees is the Host Nation Sponsor for PRF Guatemala, and can hang the development at its headquarters in Guatemala Town. The emblem is owned via Anacafé – an organisation that represents over part 1,000,000 other people running within the nation’s espresso sector.
PRF Voices
On most sensible of a business display exhibition, at each PRF tournament, main trade figures and professionals are invited to offer speeches and shows. The PRF Voices audio system programme addresses probably the most maximum urgent and compelling subjects within the espresso trade.
Mark Zhou is the founder and CEO of MTPak Espresso – a PRF Gold and Sourcing Travel Revel in sponsor.
“We have now the similar overarching objective as PRF: to generate conversations within the espresso trade and produce consciousness to the whole thing from sourcing to packaging,” he says.
World & Latin American audio system
PRF Voices Guatemala will come with lectures and speeches in each English and Spanish overlaying a spread of subjects. World audio system will come with:
- PRF Diamond Sponsor Mayorga Espresso main a Mayorga Becados Roundtable – a scholarship programme which sponsors round 500 smallholder farmers to wait the discussion board
- Bob and Michelle Fish – One BIGG Island in Area, US
- Gabriel Restrepo – Best friend Espresso
- Eric Werner – Valiant Espresso Roasters US
- Albert Scalla – StoneX, US
- Cleia Junqueira – The Espresso Gourmet Collective, UAE
- James Harper and Jonathan Morris – A Historical past of Espresso podcast, Germany and UK
- Konstantinos Vallianos – Kafea Terra, Greece
- Afshin Roshanian – Artisan Inexperienced Bean, Romania
- Bruno Nobre – Cultivo, US
- David Paparelli – M-Cultivo, UK
- Stephanie Welter – TWICE
- Darius Vezeliz – Vero Espresso Area, Lithuania
- Adam Holliefield – Espresso Improve Co., US
- Jonathan Ethical – Café de Finca, Spain
- Antoine Communaudat – BWT water+extra, France
Moreover, PRF Guatemala may also host a spread of lectures in Spanish from the next audio system:
- Eduardo Choza – Mayorga Espresso, US
- Ana Lucrecia Glaesel – Anacafé, Guatemala
- José Arriola – Banco Commercial, Guatemala
- Raúl Rodas – Paradigma Espresso, Guatemala
- Aida Esther Peñuela Martínez – Federación de Cafeteros de Colombia-Cenicafé, Colombia
- Renaud Cuchet – Efico Central The united states SA, Guatemala
- Joaquim Rogerio – Pinhalense, Brazil
- Ashley Prentice – Gento Espresso, Guatemala
- Giselle Barrera – Latinas in Espresso, El Salvador
- Marcela Pino – Meals 4 Farmers, US
- Ana María Schmidt, Claudia Abril de Pérez, Max Pérez, and Jorge Escobar Bruno – Montealegre y Co-op Los angeles Hermosa, Guatemala & El Salvador
Competitions at PRF Guatemala
Competitions can also be probably the most most fun and tasty actions going down at any espresso tournament. PRF Guatemala will host the 3rd distinctive and leading edge World Espresso Roasting Contest, the fourth Chilly Brew Espresso Championship, and the all-new French Press Championship.
World Espresso Roasting Contest
The first World Espresso Roasting Contest came about at PRF El Salvador in March 2023. The winner used to be Shaun Aupiais of Crimson Band Academy from South Africa. At PRF Colombia that very same 12 months, the identify went to Alejandro Macias of Lusitania Espresso Co. from Colombia.
The championship includes a collaborative judging layout in contrast to another espresso festival. Finalists’ coffees can be served on the Brew Bar for PRF guests to vote for his or her favorite and come to a decision on a other people’s selection winner. The judges may also announce a technical winner.
Not like different roasting competitions, the World Espresso Roasting Contest is inclusive and available for native attendees. Decrease limitations to access make competing extra democratic – particularly for espresso pros who would possibly not have the sources or approach to take part in larger occasions – whilst nonetheless trying out their experience, abilities, and information.
Nucleus Espresso Equipment and I Espresso Answers are the Legit Roasting Sponsors for PRF. Each corporations will give you the apparatus for the contest, which can happen on 7 & 8 March 2024.
A complete of 16 competition will roast all coffees on day one. Those coffees will then be tasted and judged on day two. The contest regulations can also be discovered right here.
The judges for the World Espresso Roasting Contest are 2023 UAE Barista Champion Mariam Erin, Guatemalan espresso store Teco Espresso Area, and Director of Espresso at ONA Espresso and low competitor Sam Corra.
Chilly Brew Espresso Championship
The primary version of the Chilly Brew Espresso Championship used to be held at PRF Colombia in 2022. Mauricio Romero from Colombia used to be the winner of the 1st festival. On 7 & 8 March 2024, PRF Guatemala will host the fourth version – with competition going head-to-head to arrange two chilly brew-based drinks for a panel of judges.
On the version held at PRF El Salvador, the winners have been Juan Aristizabal from Colombia and Julia Dziadevych from Ukraine. In any case, at the latest championship held in Colombia, the winner used to be Jean Pierre Acero Cechetti of Fecvelab from Venezuela.
In line with the hovering approval for the chilly espresso marketplace, the Chilly Brew Espresso Championship objectives to inspire experimentation and elevation of chilly espresso drinks. Additionally, the fashion designer drink spherical encourages competition to be inventive and leading edge.
Due to the layout of the championship, it’s also available and inclusive for attendees from all around the provide chain – no longer simply skilled espresso competition and baristas.
Toddy is the Legit Chilly Brew Sponsor for PRF, and can provide the contest apparatus. The contest regulations are to be had right here.
French Press Championship
PRF Guatemala will host the first-ever version of the French Press Championship in partnership with espresso and tea home equipment emblem Bodum. The corporate will give you the apparatus for the contest and may be the Legit Barista Sponsor.
The competition could have quarter-hour to arrange no less than 200ml of brewed espresso the use of a most 35g dose – making the championship some other inclusive and available brewing tournament.
The judges – John Ethical of Café de Finca, Head of Espresso at Bodum Kristoffer Layton, and Heidy Pineda of Empresa Académica de Catación Las Pinequitas – will blindly evaluation each and every espresso to come to a decision on their favorite.
At the depend of 3, all judges will concurrently level to their most popular espresso – taking a a lot more casual option to competitions. The principles are to be had right here.
World Espresso Awards
On most sensible of 3 distinctive competitions, PRF Guatemala will host the second one version of the World Espresso Awards. That is an awards programme recognising and celebrating key innovators and leaders within the global espresso trade.
This 12 months’s GCA will come with 5 classes:
- Easiest Volunteer & Easiest Partnership – judged via the PRF staff
- Easiest Becado – judged via Mayorga Espresso’s Sourcing and Sustainability supervisor Sara Velasquez
- Easiest Sales space and Easiest Speaker – judged via Cleia Junqueira, Jonathan Morris, and Ashley Prentice
What else is going on at PRF Guatemala?
On most sensible of PRF Voices and 3 groundbreaking competitions, the two-day discussion board may also host PRF Workshops and PRF Espresso Cuppings.
PRF Workshops will happen at the first flooring of the Anacafé constructing. Classes can be hosted via Escuela de Café Anacafé and their skilled staff of instructors – together with the steerage of Edvin Gonzalez, who has represented Guatemala at quite a lot of espresso competitions.
Subjects coated will come with each technical wisdom and sensible abilities, with a focal point on hands-on available schooling for manufacturers.
Every workshop has a restricted selection of seats relying at the capability of the room, so attendees will want to sign in prematurely.
PRF Espresso Cuppings can be led via a few of Latin The united states’s greatest espresso manufacturers and investors, showcasing the most efficient coffees that the area has to provide. The Legit PRF Cupping and Water Sponsor is BWT water+extra.
All cuppings will happen at the first flooring of the Anacafé constructing. Attendees will want to sign in prematurely to protected a place.
The 2-day discussion board additionally contains an Coffee Bar in partnership with Legit Coffee Bar Sponsor I Espresso Answers and a Brew Bar hosted via Legit Brew Bar Sponsor TONE.
PRF Seed
The primary version of PRF Seed will happen at PRF Guatemala. The programme will supply a collective fund of US $10,000 supplied via PRF as a part of its social dedication programme.
Henry Wilson is the founding father of PRF.
“Volunteers and scholarship recipients who attend the two-day boards are a a very powerful a part of PRF occasions,” he says. “PRF’s volunteer and scholarship programmes permit loads of trade pros to wait world-class exhibitions, enjoy the espresso sector from other views, and hook up with main professionals.
“That is why Manufacturer & Roaster Discussion board is proud to release PRF Seed, which recognises and honours main volunteers and scholarship recipients in order that they may be able to take their entrepreneurial spirit to the following degree,” he provides.
How will PRF Seed be judged?
8 decided on finalists could have the danger to provide their entrepreneurial or community-building concepts at PRF Guatemala. The judging panel will Henry Wilson and Martin Mayorga.
Every presentation can be restricted to 5 mins and can happen on 7 March 2024. The judges will evaluation all finalists’ shows. After reviewing and deliberating, the judging panel will resolve the way to distribute the overall seed capital of US $10,000.
Different sponsors of PRF come with PRF Gold Sponsor One BIGG Island in Area, PRF Silver Sponsor Banco Commercial, and PRF Bronze Sponsor Best friend Espresso.
PRF’s go back to Guatemala on 7 & 8 March is ready to be one of the most largest occasions up to now. The 2-day discussion board will happen on the Anacafé venue in Guatemala Town, Guatemala.
To determine extra about tickets for the Sourcing Travel Revel in Guatemala, a separate bundle completely designed for roasters which additionally features a price tag to the two-day PRF tournament, you’ll in finding additional info right here. PRF has already showed 46 roasters from 21 international locations to participate within the STE.
You’ll keep up-to-the-minute with all bulletins for PRF Guatemala right here, or via subscribing to the publication right here.
Picture credit: Manufacturer Roaster Discussion board
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