The Guffawing Guy Espresso & Tea Co. emblem. All photographs courtesy of Guffawing Guy Espresso & Tea Co.
New York Town-based Guffawing Guy Espresso & Tea Co. not too long ago unveiled a countrywide franchise program, with its flagship 2,000-square-foot cafe in Decrease Big apple’s Tribeca group serving as the root.
The 14-year-old espresso corporate introduced the franchise effort in February, rolling out a set of toughen services and products corresponding to coaching, industry training and media family members.
“For over 10 years Guffawing Guy has been a hub of our neighborhood of Tribeca, the place I used to be raised,” Guffawing Guy Espresso & Tea Co. Co-Founder David Steingard stated in a press release of the franchise release. “What began as a 150-square-foot storefront has grown right into a 2,000-square-foot area the place we’ve had the nice excitement of having the ability to hook up with our neighbors and welcome guests from world wide.”
Kevin LaBonge, the president of Guffawing Guy Espresso Franchising, advised DCN that franchise places may also be created in keeping with the desires of particular person franchisees and the native communities they serve, with franchise investments beginning on the “$300,000s.”
The long-running Guffawing Guy Espresso cafe at 184 Duane Side road in Decrease Big apple.
“We’ve constructed a versatile franchise fashion this is supposed to fit the desires of an area marketplace,” LaBonge stated. “Now we have plans and methods to toughen the entirety from smaller inline kiosks to full-sized espresso homes.”
In keeping with Guffawing Guy’s advertising and marketing fabrics, the corporate originated with a shuttle from Australian actor Hugh Jackman to the espresso lands of Ethiopia, the place he was once impressed through the paintings and kindness of a espresso farmer named Dukale. Whilst the actor is not lively within the industry, the corporate continues to supply its flagship “Hugh’s Space Mix” along “Dukale’s Dream Mix.” The corporate says it continues to supply Fairtrade- and organic-certified coffees from Dukale’s farm.
The long-running espresso store in Tribeca makes use of blends and single-origin choices for a simple menu of espresso-based beverages, cold and warm brews, teas, pastries, waffles, toasts and different breakfast choices.
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