Rapid-casual pizza chain MOD Pizza has partnered with Bikky, a buyer records platform designed for multi-unit eating places, to leverage Bikky’s analytics functions throughout MOD’s 500-plus places to realize deeper buyer insights and optimize advertising and marketing and menu methods, in line with a press liberate.
Whilst boasting a faithful buyer base with a rewards program app, MOD, like many eating places, faces barriers with loyalty program enrollment charges. This hinders working out buyer habits, even amongst widespread diners and the ones the use of on-line ordering or supply. MOD estimates they lacked records on over 20 million visitors served since 2020, in line with the discharge.
“We try to ship outstanding carrier to thousands and thousands every 12 months,” Ben Sadler, director of CRM and Loyalty at MOD, stated within the liberate. “Bikky supplies a brand new street to grasp buyer personal tastes, permitting us to raised serve all our visitors, from regulars to first-timers.”
Bikky gives MOD insights like buyer demographics, ordering tendencies throughout places and channels, and menu merchandise recognition. The platform additionally measures marketing campaign effectiveness and tracks earnings and buyer frequency. Via integrating in-store, off-premise, and loyalty records, Bikky has reportedly larger MOD’s buyer visibility by means of 8 fold.
“Making an investment in era is an funding in our shoppers,” Abhinav Kapur, Bikky’s co-founder and CEO, stated within the liberate. “We are proud to spouse with MOD, a pace-setter in fast-casual pizza and era. Bikky empowers data-driven choices that prioritize each other folks and shoppers.”
MOD Pizza joins a rising checklist of cutting edge eating place chains, together with Bojangles, Dave’s Scorching Hen, Lengthy John Silver’s, and Krystal, leveraging Bikky’s platform to realize buyer insights and power earnings enlargement.
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