Throughout the new Intelligentsia espresso store in Seochon, Seoul. All pictures courtesy of Intelligentsia Espresso.
The winged emblem of Chicago-born Intelligentsia Espresso is taking everlasting flight in Seoul, South Korea, throughout the espresso corporate’s first world location.
Occupying a renovated ancient construction in some of the town’s oldest neighborhoods, Seochon, the espresso store formally opens this Friday, Feb. 23.
“Cautious consideration was once paid to highlighting the herbal components of the construction whilst modernizing the internal to house a bustling espresso bar crowd,” Intelligentsia mentioned in a statement of the brand new store these days. “A big glass roof hovers over the bar to focus on the espresso and the craft of the baristas, whilst herbal wooden and stone components carry nature into the gap.”
The Seoul cafe is Intelligentsia’s thirteenth total, becoming a member of stores in Chicago, Los Angeles, New York, Boston and Austin.
The store was once made imaginable thru an present courting with Korean strong point espresso distributor MH Companions, which has helped popularize the logo thru bagged espresso and RTD drink gross sales over the last decade.
“We labored very carefully with MH Companions at the design, construct out, menu choices, and coaching of the coffeebar workforce,” Intelligentsia Espresso Director of Logo Advertising Jonathan Gogel instructed DCN this week. “We’ve been running with MH for 10 years, so they’re an extension of what we do in Korea. That is an professional Intelligentsia coffeebar, and MH Companions are our native companions at the flooring serving to us carry this to existence.”
Gogel added that Intelligentsia stays “occupied with the expansion possible in Korea” and is exploring alternatives for extra places in Seoul.
Within the interim, visitors to the inaugural cafe in Seochon will probably be handled to espresso-based beverages that includes Intelligentsia’s flagship Black Cat mix. The store will even be offering a model of Intelligentsia’s “Brew to Order” program, which debuted outdoor Los Angeles in 2022. In Seochon, the idea that will permit for any to be had Intelligentsia espresso to be personally brewed thru AeroPress or lever coffee strategies.
“We’re excited to additional our dedication to the strong point neighborhood in South Korea the place a rising selection of espresso drinkers percentage our interest for abnormal espresso,” Intelligentsia Espresso CEO James McLaughlin mentioned in an organization press unlock. “We imagine espresso is a culinary enjoy. Our function is to carry this point of view to South Korea and exhibit the most productive we need to be offering in top class strong point espresso reports, hospitality, and repair.”
Intelligentsia Espresso Seochon is situated at 34, Jahamun-ro, Jongno-gu, Seoul, South Korea. Inform DCN’s editors about your new espresso store or roastery right here.
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