The 2024 Amsterdam Espresso Pageant, the pageant’s 9th version, featured ratings of exhibitors, thrilling new merchandise, and a lot more.
BY THOMAS WENSMA
SPECIAL TO BARISTA MAGAZINE
Featured picture courtesy of Espresso Ventures Europe
The extremely expected 9th version of the Amsterdam Espresso Pageant, held April 4-6 at Amsterdam’s cultural district Westergas, used to be a not-to-be-missed tournament. The pageant introduced in combination many espresso fanatics and business execs with other exhibitors, reminiscent of Slayer, L. a. Marzocco, aillio, and Oatly.
“This 12 months, we had 10,380 guests becoming a member of us on the Westergas for 3 days of uniqueness espresso, cocktails, track and so a lot more,” says Jainy Gans, advertising supervisor for the Amsterdam Espresso Pageant.
Arranged by way of Espresso Ventures Europe, a part of The Allegra Workforce, the 2024 version of the pageant equipped every other immersive revel in for guests to indulge on this planet of uniqueness espresso.
Pageant Highlights
This 12 months the Amsterdam Espresso Pageant used to be as standard as ever, with an extended record of exhibitors. In step with Jainy, the 2024 version “introduced in combination greater than 125 stands from throughout Europe.”
The pageant held business days on Thursday and Friday mornings, giving espresso execs a superb opportunity to satisfy and community. Common guests joined within the afternoon and all day on Saturday. They luckily immersed themselves within the occasions of the three-day program, together with a reside latte artwork display, the Matcha Latte Artwork Struggle, other workshops, and the Roast Masters pageant. Designed by way of the creators of Espresso Masters, Roast Masters used to be probably the most notable reside tournament of the pageant, with 10 coffee-roaster groups from Europe competing in 8 other disciplines the use of the newest, maximum complicated apparatus, reminiscent of a Slayer Steam LP coffee gadget and the aillio Bullet Roaster. Hayb Espresso from Warsaw took house the profitable €2500 money prize.
A Focal point On Sustainability
For the primary time, the Amsterdam Espresso Pageant teamed up with WeCup, making it the primary espresso pageant within the Benelux utterly freed from disposable single-use cups.
“This 12 months’s version used to be extra environmentally pleasant than ever earlier than. We changed single-use cups with attention-grabbing restricted version WeCups right through the development,” Jainy notes. ”Because of the groundbreaking partnership with WeCup, we stored 94,000 cups, and 507.6 kg of waste.”
Guests may just use the reusable espresso cups to style unfastened coffees to be had at espresso stands from roasters reminiscent of The Miners, Create Espresso Roasters, and Meron Espresso.
Strong point Espresso & Herbal Wine Tasting
A part of the pageant program used to be a variety of bespoke workshop reports, and a type of used to be a tasting of uniqueness espresso and herbal wine. In a different space throughout the venue, clear of the hustle and bustle, small teams may just sign up for a 45-minute curated tasting consultation, hosted by way of Rob Clarijs, founding father of Dutch roastery A Subject of Concrete (AMOC) and Joey Rietveld, founding father of herbal wine importer A long way Out Beverages Co. All the way through a number of tasting rounds, attendees have been handled to a variety of fine quality uniqueness coffees and herbal wines that showcased one of the shared philosophies, processing strategies, and sophisticated, fruity taste profiles of each drinks.
Tasting Classes and Bar Takeovers
Each and every 12 months, the pageant brings well known espresso execs to Amsterdam, who group up with espresso stores for particular tasting periods and bar takeovers, making the Amsterdam Espresso Pageant much more thrilling. This 12 months’s spotlight used to be Daniele Ricci—2023 Global Barista Championship runner-up—taking on Taru Espresso Studio. For his takeover, Daniele put in combination a different menu with first class coffees served in numerous lessons. The curated revel in suits with the omakase-style, reservation-only espresso provider they provide each and every Sunday.
For the ones having a look to loosen up in the end the thrill of the day’s occasions, the pageant’s nightly after-parties gave guests the chance for extra comfortable settings to experience espresso cocktails, spirits, and herbal wine.
After every other a hit Amsterdam Espresso Pageant, bringing in combination espresso fanatics and execs to glue and percentage a mutual hobby for uniqueness espresso, we will be able to’t stay up for subsequent 12 months’s tournament, which is able to mark the tenth version and guarantees to be much more thrilling!
ABOUT THE AUTHOR
Thomas Wensma works as a espresso journalist and author. He’s additionally an inventive director. To find out extra at thomaswensma.com
Subscribe and Extra!
Out now: It’s the February + March 2024 factor of Barista Mag! Learn it free of charge with our virtual version. And for greater than 3 years’ value of problems, consult with our virtual version archives right here.
You’ll order a troublesome reproduction of the mag via our on-line retailer right here, or get started a subscription for three hundred and sixty five days or two.
Leave a Reply