San Rafael, CA | March 8, 2024 – Equator Coffees is proud to announce the release of its new packaging design, marking an important step within the logo’s evolution because it approaches its thirtieth yr milestone in 2025. The redesigned packaging now not most effective will pay homage to Equator’s wealthy legacy but additionally units the degree for a long run full of optimism, motion, and a renewed dedication to excellence.
The core packaging design embodies Equator’s key parts, that includes the enduring daring crimson, stark black, and sharp traces that experience develop into synonymous with the logo. Central to the brand new design is the addition of solar rays emanating from the middle, symbolizing Equator’s sense of optimism and ahead momentum. Identical to the tiger marching left, Equator Coffees is forging forward, open to new chances and welcoming shoppers to enroll in the adventure.
“We would have liked our new packaging not to most effective replicate our logo’s heritage but additionally put across our imaginative and prescient for the long run,” mentioned Shelby Colley, Head of Advertising and marketing at Equator Coffees. “The creation of solar rays indicates our dedication to enlargement, innovation, and embracing what lies forward as we input our 3rd decade and past.”
Along with the visible updates, Equator Coffees has offered a brand new colour machine and label construction to offer shoppers with extra details about every espresso selection. Impressed through the construction of a ledger, the redesigned labels make the most of colour to distinguish between blends, unmarried origins, espressos, decafs, and picks from the Chef’s Assortment. Roast profiles and detailed selection and processing approach data have additionally been added, catering to each seasoned espresso fanatics and beginners alike.
The redesign used to be executed in partnership with clothier Swasti Mittal, whose recognize for Equator Coffees’ legacy and prepared eye for element contributed to shaping the brand new packaging to align with the logo’s long run route.
“We’re delighted to have partnered with Swasti in this adventure,” added Colley. “Her creativity and a focus to element have been instrumental in bringing our imaginative and prescient to existence, and we couldn’t be happier with the end result.”
Equator Coffees’ new packaging design is now to be had throughout its product vary, inviting shoppers to discover the sector of outstanding coffees whilst embracing the logo’s legacy of high quality and innovation.
For more info about Equator Coffees and its new packaging design, please seek advice from equatorcoffees.com or practice us on @equatorcoffees.
About Equator Coffees
In 1995, Equator Founders Helen Russell and Brooke McDonnell started their values-driven trail, roasting espresso in a Marin County, CA storage. Possessing an obsessive dedication to inexperienced espresso sourcing and remarkable roasting experience, Helen and Brooke have dedicated 29 years to sustainable and honest industry espresso practices all within the title of constructing a exceptional espresso enjoy for shoppers. As of late, Equator Coffees is a retail and wholesale espresso roaster and low farm proprietor with 11 retail cafes all the way through California—from Marin County to San Francisco to Oakland and past. During the years, Equator Coffees has spearheaded industry-leading sourcing and roasting practices, and has cast revolutionary partnerships with Michelin-starred cooks, forte grocers, tech campuses, and extra. Ladies-owned, LGBTQ-founded and an early adopter of Truthful Industry certification, Equator Coffees is the primary California espresso roaster to reach B Corp Certification.
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