DC-House Chain Name Your Mom Solutions the Name to RoastingDaily Espresso Information by way of Roast Mag

Within the new Name Your Mom roastery and cafe location in Alexandria, Virginia. All photographs courtesy of Name Your Mom.

Washington, D.C.-area recent bagel and deli chain Name Your Mom has been dialing in a espresso roasting operation to offer the logo’s 13 cafes. 

Serving 8 stores in D.C., two in Virginia and 3 in Denver, plus a couple of standard farmer’s marketplace cubicles, the Name Your Mom roasting program facilities on a couple of electric-heat Bellwether Espresso roasters put in on the middle of the chain’s biggest store in Previous The city Alexandria.

Opened overdue ultimate month and occupying greater than 2,500 ft, the store maintains zany and eclectic design parts discovered during all Name Your Mom places, whilst a motley array of knick-knacks, refurbished furnishings and different main points that give each and every spot a definite persona. 

“The vibe is electrical. We take our bagels significantly, however no longer ourselves,” Rob Thompson, a former normal supervisor for Name Your Mom earlier than main the espresso operation, instructed Day-to-day Espresso Information. “The function is so that you can have just a little amusing together with your breakfast, so playfulness and brilliant sunglasses of crimson, blue and yellow are at all times on the leading edge. The power will have to be plain while you stroll during the door.”

The fairway coffees on the root of Name Your Mom’s energizing drinks are produced by way of Sergio D’Alessandro at Fazenda Cotrim within the Matas de Minas area of Brazil. Name Your Mom buys the golf green espresso from Denver-based founded Huckleberry Roasters.

“Down the street, we is also taken with other beans, farms or processes,” mentioned Thompson. “The connection facet could also be essential to us. We care so much about who we paintings with and the sustainability of the business. We’re very open-minded to what our roasting program can appear to be and we are hoping to proceed to conform.”

Thompson, who labored for 4 years at any other D.C.-based espresso roasting corporate, roasts the Brazilian bean to at least one profile known as Jojo’s Medium Roast. The profile is called after the 1-year-old daughter of Name Your Mom Co-Founders Daniela Moreira and Andrew Dana, who began the corporate in 2018.

“It’s at the darker aspect of medium and has tasting notes of chocolate and roasted nuts,” Thompson instructed DCN. “As we ramp up our espresso program, we will be able to start to discover other roasts for various strategies, like coffee. Our final function is to have an ideal product that meets our visitor wishes, on the store and at house, and we really feel like we’re simply getting began.”

Thompson mentioned further Bellwether machines may just in the end be put in in additional Name Your Mom places. For now the focal point is on supplying its current stores and direct-to-consumer gross sales. 

The Name Your Mom Bagels location with in-house roasting is positioned at 1300 King St in Alexandria, Virginia. Inform DCN’s editors about your new espresso store or roastery right here.