Jojo is again in the home!
Again in 2014, when we’d introduced our Store and it took off, Merrill and I spotted we had to convey on an skilled group. Business pals saved telling us to rent Jojo Feld. So we did. It didn’t take lengthy to look her strengths. She had an eye fixed for nice merchandise that nobody else was once promoting. Companions beloved her. And he or she was once a group builder.
Photograph via Food52
Photograph via Food52
It additionally didn’t take lengthy to look that she wasn’t going to be a group member who did no matter we stated. We had been going to have spirited debates about what will have to and shouldn’t move into our Store. She was once our roughly folks. Plus she favored beer—kinship!
Photograph via Food52
Jojo stayed with us for 7 years, because the Store grew to change into the core of our trade. Jojo introduced Seedlip to america marketplace, sourced antique gem stones just like the Poterie Renault assortment, discovered exclusives like our gold-dipped pinch bowls, dreamed up Mugs52, and initiated collaborations like Food52 x Hawkins New York dinnerware.
She additionally deliberate group outings (to Manitoga, Russel Wright’s house and studio), occasions with magicians, and Halloween events with a dressing up parade for group individuals’ youngsters and their canines.
Jojo is a key a part of what made Food52 particular. After she left, in 2021, she hung out in Martha-land and the sector of good eating with Daniel Humm’s Make It Great staff, then she headed up enlargement on the premier home items business display, Shoppe Object.
However—in spite of everything!—we were given Jojo again, this time as our GM, heading up all portions of Food52’s trade. Now not simply our Store however our content material and the whole lot else we do. Get able for a curated cascade of must-have merchandise in your kitchen and residential, wacky group occasions, incredible recipes, and sensible house content material. She’s coming again with a complete new view on how we will be able to do higher.
I sit up for having stare-down discussions along with her over the deserves of mustard vs. moss inexperienced desk linens. Welcome again Jojo!
Sooner than beginning Food52 with Merrill, I used to be a meals creator and editor on the New York Occasions. I have written a number of books, together with “Cooking for Mr. Latte” and “The Crucial New York Occasions Cookbook.” I performed myself in “Julie & Julia” — hope you did not blink, or you might have overlooked the scene! I reside in Brooklyn with my husband, Tad, and twins, Walker and Addison.
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