Dialog with Juli Ghazi, Natural Pizza, Charlotte, NC


2013 March: ConversationNatural Pizza
Charlotte, North Carolina
Natural Pizza, a farm-to-table pizzeria opened in Charlotte’s seventh Side road Marketplace in Would possibly 2012. The positioning lets in Natural to supply a lot of its components on the marketplace.

What makes our pizza more healthy is a mixture of items. It first begins with the dough we use — our natural historic grain crust is a nutritionally wealthy proprietary mix of historic grains with out the added sugar, molasses, prime fructose corn syrup or different fillers in a large number of different pizza dough. It’s the natural grains brought to you in pizza dough shape. Since our our bodies want just right carbohydrates, this dough has been in reality neatly won via our diabetic consumers.

The sprouted historic grain is a proprietary mix of grains together with, however now not restricted to, quinoa, amaranth and buckwheat. It has just a small quantity of wheat to give you the gluten important to develop into it into pizza dough. As a result of it is just a small share of wheat, it tastes not anything like conventional wheat crust. The flavour profile is nutty and earthy and somewhat distinctive. The traits of the crust are gentle and ethereal, skinny with the easiest quantity of chunk and crisp.

We then use an natural, low-sodium tomato sauce and a number of low-fat cheeses as the bottom for an improbable completed product. Our toppings are sourced via our native farming group or natural develop properties within the Southeast. We imagine in supporting agriculture that practices natural and sustainable farming strategies. Inherently, all of it is going into our our bodies — the chemical compounds, antibiotics and hormones utilized in most normal/business approaches — due to this fact we make a selection to be part of a more fit answer for our long term.

Our present location provides to our undertaking as a result of we’re nestled inside an city area — The seventh Side road Public Marketplace. We’re surrounded via different in the community centered meals purveyors with a commonplace function of providing prime quality, native and natural meals that concentrate on our area. It’s an excessively collaborative area. We’re lucky as a result of we purchase from a number of of the opposite shopkeepers — such things as cheese, produce, bacon, floor red meat and olive oil/vinegar. We’re a “location inside of a location” so there are particular execs and cons. We’re the benefactor of ambient site visitors glide, however alternatively, we’re probably the most primary drivers of foot site visitors throughout the marketplace.

As a result of we’re a distinct roughly pizzeria, we in reality needed to make a powerful reference to the ones pizza fans available in the market. And, on account of our location, we needed to determine our personal identification. So neatly sooner than we bought our first pizza, we had been social media loopy!

It was once a troublesome promote to start with to persuade my trade spouse of the wish to rent a certified videographer to movie us. But if he noticed the primary video produced and the reaction to it from our social media retailers, we had been off to the races to supply extra. The purpose was once to create a visible interpretation of Farm-2-Fork. We went on location to a number of our companions to turn who they’re and what they do; the entirety from a mushroom farm, a 40-year natural farm, one in all Charlotte’s favourite native breweries and a bee keeper. The fans in reality hooked up in a convincing manner. We had enthusiasts says, “How can I be yearning one thing I’ve by no means tasted!”


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