Tom Iannarino owns and operates Terita’s Pizza within the Northland space of Columbus, Ohio. Iannarino’s father, Gus, based the eating place in 1959, two years ahead of Tom was once born. The more youthful Iannarino grew up within the circle of relatives trade — which best provides carryout carrier — and individually runs the shop day by day.
PT: Terita’s is ready to have fun its fiftieth anniversary. How does that really feel?
TI: It feels nice. My dad began this trade again in ’59 on a spur of the instant. He’d been within the insurance coverage trade. Other folks concept it will by no means remaining, and now right here we’re 50 years later. It’s the one task I’ve ever had.
PT: You’ve by no means labored anyplace else?
TI: I used to be within the hearth division and did paintings part-time in a township, however that’s my 2d love.
PT: What’s the largest problem you face as a smallbusiness proprietor?
TI: The on a regular basis alternate of the product costs. Each time you flip round a product goes up on you. It’s neverending and it in point of fact hurts us small other folks. We simply need to take it and chunk the bullet, even though. Dad drove it in my thoughts to by no means cheapen the product.
PT: How has the recession affected your online business?
TI
: I will be able to’t in point of fact say it’s been affecting us. We’re all carryout. We don’t ship or have dine-in, and it’s been that approach for fifty years. Other folks can clutch a few pizzas and feed their households quite than cross out to a sit-down eating place. It’s so much less expensive. I will be able to’t in point of fact bitch.
PT: Are you able to percentage a secret Terita’s has discovered after half-a-century in trade?
TI: Neatly, when issues get difficult, numerous other folks finally end up cheapening their merchandise. That’s a mistake. We don’t do this.
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