Olipop’s Barbie-Impressed Taste Is Reportedly Outselling Eggs

Barbie, that everlasting icon who has held down over 250 jobs and owns no less than two dozen homes, turns 65 this 12 months. To commemorate this main milestone, the toymakers at Mattel have deliberate a number of limited-edition releases, like a line of dolls according to “International Storytellers” together with actor Viola Davis, singer Shania Twain, and picture director Lila Avilés. Mattel could also be participating with over 40 other manufacturers to have fun Barbie, together with Heinz UK, Stacy’s Pita Chips, and prebiotic soda corporate Olipop. 

On Would possibly 1, Olipop formally launched its latest taste, Olipop x Barbie Peaches & Cream. Even if Wednesday marked its debut on Olipop’s on-line retailer, the Peaches & Cream soda has already been to be had in some grocery store and different retail chains — and it’s so in style, Olipop says it’s even outselling eggs on the Sprouts chain. Eggs! 

“With a legacy spanning generations, Barbie’s narrative continues to encourage, and Olipop  is proud to be a part of the Barbie birthday celebration as a logo spouse,” Olipop mentioned in a commentary. “Each manufacturers elevate a way of nostalgia intertwined with innovation, providing a bridge between generations and a platform for shared reports.” 

“Running with an iconic logo like Barbie has been as a lot of a dream as you’d be expecting and that’s translating to how persons are appearing up to check out it,” mentioned Chad Wilson, head of promoting at Olipop. “Our Olipop x Barbie Peaches & Cream cans are flying off the cabinets in shops, a testomony to the impossible to resist taste and crowd pleasing can design. We are so thankful to the dependable logo lovers who’re weeding out the limited-edition collab! ”

For those who’d love to get your arms on a can (or a dozen cans) of the Olipop x Barbie Peaches & Cream soda, you’ll be able to acquire it via Olipop’s on-line retailer or on Amazon. It has a advised retail worth of $2.49 in keeping with can or $35.99 for a 12-pack, but when you’re going to like the brand new taste, subscribe-and-save shoppers can save 15% via ordering via DrinkOlipop.com. Unmarried cans of the brand new taste — and different Olipop faves — are to be had at Goal, Walmart, Complete Meals, and different outlets. 

Olipop could also be launching a Digital Peaches & Cream Kitchen, which Olipop lovers can get right of entry to from 12:00 p.m. PST (3:00 p.m. ET) on Monday, Would possibly 6 via 11:59 p.m. PT on Friday, Would possibly 10 (2:59 a.m. on Saturday, Would possibly 11 ET). The interactive digital kitchen includes a “soda-filled refrigerator” that may open for five,000 fortunate web site guests — as much as 1,000 occasions every day.

And when you’re probably the most soda enthusiasts who sees the refrigerator open, you’ll obtain a virtual coupon for a loose can of  Olipop x Barbie Peaches & Cream soda that may be redeemed at a Walmart retailer or on Walmart.com. (Sooner than you ask, you’ll be able to simplest win as soon as all over that five-day duration). 

Anyplace you get your Olipop, don’t put out of your mind to boost that may in honor of Barbie herself. She seems improbable for anyone who’s spent the previous six many years operating a number of hundred other jobs.