Remaining September, we produced our 09.09.09 Match in Print. It used to be an enormous — and cutting edge — endeavor. We promoted the problem by the use of e mail, junk mail, Twitter, and so on. We coated up key trade personalities and translated the magic of World Pizza Expo into print. We additionally made it a multi-media tournament via incorporating blogs, video and social media tie-ins. When all used to be mentioned and executed, over 10,000 pizzeria operators watched the movies that corresponded to the problem. And, a lot to our pleasure, the problem used to be named one of the most Best 25 Unmarried Problems with 2009 via Business Affiliation Industry Publications World (TABPI) and received a TABBIE Award.
With all that going for us, how may we now not do it once more? This yr, our September “Match in Print” once more gives a plethora of invaluable recommendation. A few of my favourite takes from this factor come with:
• George Hadjis (web page 12) explaining the stairs he took previous to the recession to organize for it. Then, like several excellent chief, Hadjis has persevered to guage the strengths and weaknesses of his corporate. Now not one to sit down again idly, Hadjis and his circle of relatives proceed to push Oggi’s ahead.
•Giant Dave’s recommendation that each pizzeria in The united states must advertise Nationwide Pizza Month (web page 18). October brings us Halloween, one of the most trade’s fi ve maximum essential gross sales days. Consider how a hit your October may well be if each pizzeria within the country inspired customers to devour extra pizza throughout Nationwide Pizza Month.
•Pat Bruno, a meals critic himself, explaining first-hand what a meals critic seems to be for when strolling into a cafe (web page 22). It’s fascinating to look which issues earn issues and which miscues get them deducted. A nasty assessment can spoil a cafe’s again, however a excellent one can catapult industry to the celebs.
• The other solutions to the similar questions in our Beer & Bull in Print (web page 64). It’s fascinating to learn that some operators imagine the recession is nearing an finish, whilst others are some distance much less constructive. Moreover, the other takes at the effectiveness of social media reflect a debate that I believe pizzeria house owners will proceed at the true Beer & Bull at World Pizza Expo 2011 in Las Vegas.
• Sean Brauser’s statement that he would slightly provide an explanation for his costs to a buyer than must say sorry to that buyer for his meals high quality (web page 76).
Cheers,
Jeremy White editor-in-chief
jwhite@www.pizzatoday.com
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