Final month, in our annual “Match in Print” factor, Giant Dave Ostrander floated concepts pizzeria operators may just use to advertise Nationwide Pizza Month. No longer simplest is October Nationwide Pizza Month, nevertheless it additionally ends with certainly one of our business’s 5 maximum essential gross sales days — Halloween.
For me, Halloween has all the time been a special occasion. A few of my fondest adolescence reminiscences are of dressing up as a vampire or soccer participant and trick-or-treating. Once I take my two boys trick-or-treating, I believe I’ve as a lot a laugh as they do.
Making an allowance for Halloween method big-time pizza gross sales, I’m guessing you’re feeling the similar manner in regards to the vacation. Which is why I am hoping you took Giant Dave’s September article to center and feature applied a few of his tips. There’s no explanation why Nationwide Pizza Month can’t be your largest gross sales month of the 12 months if you’re taking the appropriate steps. So, if you happen to overlooked Giant Dave’s article from our September factor, pass to PizzaToday.com and skim it in our virtual archives. It’ll will let you make sure that each and every October is a smart one.
Talking of PizzaToday.com, we now have large plans for it within the works. We’re in the course of a large overhaul of the Internet website. Chances are you’ll recall us completely revamping it about two years in the past, and that transfer has served each us and our readers neatly. However now it’s time to construct upon that basis and proceed evolving the website. We’re going to supply extra natural editorial content material on PizzaToday.com than ever ahead of.
Concurrently, we also are operating on a redesign of the mag. It’s been a couple of years since we’ve up to date our glance, so it’s time to push the envelope a little. I’m fascinated about what our designers are hanging in combination, and I will be able to’t wait till you notice the brand new format starting in January. My honest hope is that it is helping you give a boost to your corporation greater than ever.
Whilst we’re when it comes to self-improvement, one of the most keys to any industry — whether or not it makes a speciality of publishing or foodservice — is to continuously growth and not leisure for your laurels. Because the previous cliché is going, the one consistent in existence is exchange.
Ask your self presently, “When used to be the remaining time I made a metamorphosis for the easier in my pizzeria?” If it’s been some time, get began now — ahead of your festival steals away your consumers.
Highest,
Jeremy White, editor-in-chief
jwhite@www.pizzatoday.com
Leave a Reply