Marilyn Mayberry heads Iowa-based Pizza Ranch’s construction workforce. The Western-themed buffet thought operates 151 shops in 9 states, and it has plans to speak in confidence 14 new places this 12 months regardless of a difficult economical local weather.
Q. Pizza Ranch is slated to open greater than a dozen shops. Why such an competitive enlargement plan?
A. We’re projecting to have a 10-percent retailer enlargement, which might be 14 shops. … I simply suppose it’s a wholesome enlargement. There’s numerous pleasure round our logo and it’s a singular thought with great-tasting meals. We’ve an unmatched visitor revel in this is amusing, and it appeals to a huge vary of visitors. The massive phase about our thought is we’re so gained in communities as a result of we in point of fact need to make stronger the communities of which we’re an element.
Q. Why increase in a time when many corporations are tightening the reigns?
A. We’re franchise derived. We’ve all 151 eating places franchised. We’re doing smartly. We proceed to have hobby in growth, so it’s now not like we’re going to show that down.
Q. As you develop, how vital is consistency around the logo?
A. Consistency is essential, and we’ve requirements in position. We paintings very laborious to offer that constant revel in, if it is within the meals, the visitor revel in or the décor as a result of, yeah — consistency is what franchising expects.
Q. You’re that specialize in Midwestern growth. Are there long run plans to increase outdoor of that area?
A. We wish to develop out from the states that we’re in. There are some states that we’re going to have alternatives for construction, however as we keep growing, we will be able to increase out from the place we’re.
Q. Pizza Ranch’s thought combines pizza with menu pieces now not in most cases present in a pizzeria. Why such range?
A. Other folks do rave about our fried rooster. With a reputation like ‘Pizza Ranch,’ you won’t anticipate finding rooster at the menu, however phrase quickly were given out. … This is trademarked. To accompany that a part of the buffet, we’ve greens and potatoes. Other folks love that, however in fact they love our pizza. The salad bar is solely gorgeous. We’ve a lot of alternatives. We do be offering quarterly adjustments of our featured salads … and we’ve a featured pizza as smartly. … Through well-liked call for, one of the most featured pizzas develop into common menu pieces. So, yeah, it’s a buffet thought, however it’s so a lot more.
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