The Atomo sales space on the fresh SCA Expo in Chicago. Day by day Espresso Information picture through Nick Brown.
In style New York-based strong point espresso chain Bluestone Lane is hanging of venture at the rising coffee-free espresso motion, partnering with Seattle-based startup Atomo for “beanless coffee” beverages.
Atomo’s proprietary mix of farmed or upcycled plant-based however non-coffee elements — pitched for the reason that corporate’s inception as “beanless espresso” — shall be featured in all of Bluestone Lane’s 58 places national come August of this yr.
[Semantics note: What are often described as coffee “beans” can be more accurately described as the seeds of the coffee plant.]
The 2 firms, either one of that have been boosted through funding companies in recent times, introduced the menu partnership all the way through the 2024 SCA Expo closing weekend in Chicago. (See DCN’s entire 2024 Expo protection right here.)
Atomo luggage. Day by day Espresso Information picture through Nick Brown.
In Chicago, Atomo representatives have been making ready pictures and lattes the usage of their floor Atomo powder, which shall be featured starting April 22 at roughly 10 Bluestone Lane places in six primary metropolitan markets.
A national rollout of Atomo-based beverages — together with espresso-substitute-based sizzling drinks and doubtlessly chilly drinks — is deliberate for August, Atomo Leader Working Officer Ed Hoehn informed DCN in Chicago.
“Espresso retail outlets is the one position we’re making our product to be had to start with,” Hoehn stated. “For us, it is a little bit of a love letter. Our product is a love letter to espresso. We’re no longer looking to exchange espresso. We see a chance to construct one thing in combination.”
Since its inception, Atomo has repeated one of those pitch-deck-like problem-solution proposition relating to sustainability, specifically throughout the espresso trade. The corporate has time and again cited the landmark learn about suggesting that part of the lately to be had land appropriate for rising espresso manufacturing will turn into wrong through 2050 because of local weather exchange.
Atomo powder. Day by day Espresso Information picture through Nick Brown.
With local weather exchange doubtlessly slowing arabica manufacturing amidst expanding world call for, the corporate says its resolution is to lend a hand satiate the marketplace with the espresso replacement.
“We predict that we will lend a hand are living in that hole to lend a hand espresso, possibly lend a hand with espresso pricing a bit of, which is in the end what’s going to affect customers,” Hoehn informed DCN. “However we wish to be a part of the answer, no longer a danger to espresso.”
Atomo lately makes use of a formula that comes with date seeds, ramon seeds and different herbal elements. Its manufacturing is quickly to be boosted with the outlet of an upcycling facility for date seeds within the Coachella Valley — the place water is equipped through the overstressed Colorado River — in addition to a brand new manufacturing plant and elements roastery in Seattle.
Opening a couple of mile clear of the Starbucks U.S. headquarters, that manufacturing unit shall be ready produce roughly 4 million kilos of Atomo product consistent with yr, in line with Hoehn.
In spite of its mentioned worry for sustainability within the espresso sector, the corporate has at this level no longer introduced transparency relating to uncooked aspect sourcing in its personal provide chains.
“What we do say very publicly is we’ve got farmers, too,” Hoehn stated. “All of our elements are farm-grown or upcycled elements.”
Atomo elements. Day by day Espresso Information picture through Nick Brown.
For its section, Bluestone Lane stated the addition of Atomo merchandise will supplement the espresso corporate’s present cafe choices.
In a statement, Bluestone Lane CEO Nicholas Stone stated, “This gifts a chance for our shoppers to experience an cutting edge espresso possibility that maintains our prime requirements for high quality and style whilst aligning with our dedication to environmental stewardship.”
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Nick Brown
Nick Brown is the editor of Day by day Espresso Information through Roast Mag.
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