Lately, I used to be visiting a pizzeria and discussing its menu with the landlord. He does a New York taste hand tossed pizza, and he does it smartly. It’s the workhorse of his menu and he’s very happy with it. When the dialog became to his appetizer checklist, he turned into dismissive. Although he acknowledges appetizer gross sales are crimson sizzling presently, he insists he needs to be identified for his pizza.
As smartly he must. However, at what value? In these days’s marketplace, having nice pizza will not be sufficient. The operator I used to be talking with gave the impression to trust that time to a small stage. He had a whole menu, however he gave the impression to deal with the nonpizza pieces as undesirable stepchildren. Living proof: I requested him about his rooster wings.
“Oh,” he stated, “the ones are simply on there as a result of other people be expecting us to have them. However we don’t in point of fact promote lots of them.” “Hmmm,” I spoke back. “Maximum puts do. Have you ever attempted having your servers push them slightly?”
“It wouldn’t subject,” the operator replied. He then named a competitor up the road. We’ll name where Dave’s Pizza for this remark. “Dave’s has a lot better wings, so other people pass there when they would like the ones.”
I requested what made Dave’s wings higher. The operator spoke back that they have been higher and simply fl at-out had higher taste.
I couldn’t lend a hand however ask why he didn’t improve his wings to be extra aggressive. He kind of dodged the query and stated he was once pondering of taking wings off his menu altogether. I couldn’t imagine what I used to be listening to. In the event you check out in point of fact onerous to promote a product and simply can’t transfer it, then, by means of all approach, take it off the menu. However this was once a unique tale altogether. The operator in query admitted he was once serving an inferior product and he didn’t care as a result of he had nice pizza and that was once sufficient for him.
As for me, I imagine that an operation must attempt for perfection on each menu merchandise. Positive, you wish to have the most productive pizza on the town. However you additionally need the most productive wings, the most productive hoagies, the most productive carrot cake … you identify it. In the event you’re going to serve it, do it proper. Another way, don’t do it in any respect.
Highest,
Jeremy White, editor-in-chief
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